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Let us Help you Look and Sound Good in the Virtual World
I’m getting a lot of experience with online meeting platforms like GoToMeeting and Zoom. I’ve always used them, but not to this extent. Over the past couple weeks, they have replaced the phone as my...
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Record Your First Podcast Today
Podcasts are all the rage these days, for reasons I discussed in a previous column. But how to break into the podcast game? The good news is anyone can do it with some basic equipment and simple...
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7 Tips For Hosting a Great Virtual Event
As you might have noticed, virtual events are big right now. The pandemic forced the cancellation of countless events that have gone online as webinars, virtual conferences and digital meetings. But...
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Why Your Virtual Event Shouldn’t Look Like Pac-Man
Today’s video games look stunning. The use of CGI and other augmented reality technologies make the images and animation look almost real. Now stop and compare today’s video games to old arcade games,...
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Making the Most of Virtual Networking
Do you know the proper social etiquette for virtual networking? Do you know how to network in the virtual world without feeling awkward or inadequate, so you come across as confident and charming?...
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Why Word Count is a Guideline, Not a Rule
Part of my job which I love is helping business owners get their content noticed in print and online. Accomplishing this is by no means easy; it requires you to generate focused, useful content that...
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Yes, Virtual Jet Lag is a Thing. Here’s What to do About it
I recently took part in a virtual event organized by a group based in Europe. It had many similarities to the in-person version of this popular conference, sitting in on seminars, chatting with...
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Creating a Good Email Signature will Help you Stay on Brand
I recently had to change my email signature. It was something I hadn’t thought about in a long time, as I’d been using the same one for years. As I worked through changing it to be more in line with...
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What is UX and How Can it Help Your Business?
We all wonder what the websites of the future will look like. Since the internet went mainstream in the 1990s, websites have come a long, long way. The market is constantly looking for newer solutions...
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Differentiating Yourself in a Saturated Virtual World
Social distancing is here to stay for the time being. Businesses have adapted to survive and even thrive, people have mastered the art of working from home, and your inbox is full of invites to yet...
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Starstruck on Zoom: The Power of Virtual Connection
Fifteen years ago, I missed out. Big time. I saw my favourite musician — Todd Rundgren — perform live. He did a show in my hometown and I had a blast. What I didn’t realize is that he took time to do...
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3 Social Media Platforms to Look at That Aren’t Twitter
Social media marketing is an important tool in today’s marketing toolbox. The key to success is to know which platforms might be right for you. According to data from WebStrategies, there are three...
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There’s a Good Chance You’re Using Twitter Wrong
Twitter has over 187 million active users. That’s a lot of people, so you definitely want to tap into this audience. Although Twitter is often more news-based, used to keep up with the world around...
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Why I Hired Someone to Do My Job
Before you get too excited, fear not, I am still the president of Seed World Group, my vaccine appointment is booked, and I hope to see your smiling face at an industry event soon. But if this title...
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The Journey or the Destination?
If you take a poll and ask people what is more important – the journey or the destination you are likely to get proponents for both options. In business we are tasked to to keep our eye on the prize –...
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How to Embark on Your Customer Value Journey
If you take a poll and ask people what is more important, the journey or the destination — you are likely to get proponents for both options. In business we are tasked to keep our eye on the prize —...
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How You Talk to Your Audience Vs How Your Audience Talks About You
Marketing is how you talk to your audience while the brand you create determines “how” or “if” your audience talks about you. If your marketing strategies are successful, how you talk to your audience...
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Is MARKETING a Dirty Word at Your Company?
Marketing is the fuel that drives your sales engine and is critical for success. I hear it often. “Let’s just cut our marketing spend, because we are not sure how the market will fare.” This is a...
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The Power of Process
As the old saying goes, when you assume you make an ‘ass’ our of ‘u’ and ‘me’. So, with that in mind, ask yourself these questions and answer honestly. Could you define your company’s sales process?...
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Why the Soft Skills of Storytelling Can Pay Big
For many of us that started our career in sales – specifically in product sales – we were likely indoctrinated into school of features and benefits selling. If I asked you right now to tell me about a...
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Ready, Set, Go!
Across the globe COVID-19 restrictions are being loosened, lifted, or eliminated. This doesn’t mean the end of the pandemic is a foregone conclusion. Chances are we’ll need to remain adaptable and...
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Fifteen Seconds for Success
The average website user will give you 15 seconds to share something that engages them or catches their attention. Otherwise, they’re going to “bounce” and leave the page. So how do keep this from...
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You Have 15 Seconds to Be Successful in the Online World
The average website user will give you 15 seconds to share something that engages them or catches their attention. Otherwise, they’re going to “bounce” and leave the page. So how do keep this from...
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Should You Budget For Social Media Ads?
It is widely known that social media can be a propelling force in getting your company noticed by a vast audience. What escapes many however, is the skills and know-how to maximize the potential of...
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It’s All About the Story You Tell
Have you ever thought about your favourite book and why you love it? Why you chose it, what kept you reading, wanting to know more? A good author shares many of the same qualities as a good...
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How to Bring Your Content to Life
Creating great content can be hard. It requires time, effort and a lot of creativity. But it’s so important for keeping your customers engaged with your brand. Video is one of the most powerful...
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Social Media Lends to Brand Development
Creating a brand that aligns with a company’s goals and values takes an investment of time, effort and money. While that process is demanding enough on its own, facing today’s digital age requires...
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Are Your Marketing Dollars Getting You the Desired Results?
Marketing is a complex and ever-evolving process. It can be daunting to determine which metrics will provide the most accurate picture of your return on investment (ROI). Whether you are evaluating...
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Myths About Social Media
Creating a brand that aligns with a company’s goals and values takes an investment of time, effort and money. While that process is demanding enough on its own, facing today’s digital age requires that...
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What Should you Expect from your Website in 2023?
Your website is the most essential part of your online presence. It is your company’s book cover, and no matter how much you stress about it, people always judge a book by its cover. The same goes for...
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Finding Your Team’s Spark Again
It’s a common discussion being had in management teams universally, sales are soft. So why are sales teams underperforming? Some might attribute it to the effects of the pandemic or maybe it’s just...
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Mastering First Impressions: How Shifting your Mindset Can Harness Your...
It’s 2 am, and I can’t sleep. Every random thing on my to-do list is going through my head. My solution? Ask Google, and find solutions so I can fall back asleep. As I scroll through the results, I see...
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Captivating Your Audience: 3 Critical Ideas for Engaging Content Creation
In today’s fast-paced digital landscape, the significance of engaging content cannot be overstated. It stands as a crucial element for achieving business success. As industry expert or thought leader,...
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Navigating Trade Shows: Maximizing Your Experience
I recently returned from a successful trip to the Euroseeds Congress on the picturesque island of Malta. Every time I return from an event, I meet with my team and evaluate our preparations, execution...
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Objective Input Makes for GREAT Decision-making!
In my professional journey, I’ve come to appreciate the role of facilitators as indispensable contributors to effective discussions and even more so when there is desired outcome. Whether it’s a...
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Branding: Why is Audience-Centric Story Telling Critical?
In agriculture, and more specifically in the seed sector, we are collectively very good at sharing information – we do it all day, every day. But is that sticky enough? Does that convey the why of...
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